AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps in Denmark Q3 2021
Explore the performance of the top beauty retail apps in Denmark for Q3 2021, including metrics on downloads and active users.
The third quarter of 2021 saw significant activity in the beauty retail app market in Denmark, with notable performances from the top five apps in this category. According to data from Sensor Tower, here's an overview of their performance across both iOS and Android platforms.
Club Matas experienced a steady increase in weekly downloads, reaching 1.4K at the end of June and peaking at nearly 2K by the end of September. The app's active users hovered around 7K for much of the quarter, with a slight dip in July but recovering to hit over 7.5K by the end of September.
Rituals Home & Body Cosmetics saw a significant spike in downloads in early August, reaching 854 downloads in the week of August 2. This spike was mirrored in its active users, which surged to over 1K in the same period and maintained a steady presence above 1K for the rest of the quarter.
Gamla versionen Sephora maintained a consistent download rate, with a notable increase towards the end of the quarter. Downloads rose from 243 at the end of June to 327 by the end of September, indicating a growing interest in the app.
BEAUTYCOS - Family had a relatively stable performance in terms of downloads, fluctuating between 68 and 142 downloads per week throughout the quarter.
Finally, LOOKFANTASTIC: Beauty & Makeup showed a gradual increase in both downloads and active users. Downloads peaked at 129 in mid-August, while active users grew from 298 at the end of June to 322 by mid-September, before seeing a slight dip towards the end of the month.
For more detailed insights and data, visit Sensor Tower.